In Aotearoa New Zealand, we throw away a staggering ​97 million single-use plastic drinks containers each year, with less than 7% of those ever getting recycled. Seems dumb especially when most of that drink is water. Brianne West is the founder of Ethique, the eco-beauty products business that took water out of cosmetics and saved millions of tons of plastic, water and emissions in the process. Ethique exports to more than 20 countries and was sold in 2020. Brianne is turning that success in beauty to fizzy drinks – called Incrediballs – and she joins Vincent.

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