More women than men choose ethical investments. Why? John Berry is the founder and CEO of Pathfinder Asset Management, an investment fund and manager of Caresaver, an ethical Kiwsaver plan launched last year. Pathfinder believes that doing good pays better bucks. That is, investors who consider the environmental, social and governance impact of their investments can improve returns not just for the planet but also for investors. So does it? And what makes a banker become such an ethical campaigner? And how come women get this better than men?

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