Ben speaks to Brianne West, founder of Ethique, on the power of purpose in sales and marketing. With the sustainable Ethique beauty brand now sold in over 20 countries and in more than 4,000 stores, Brianne shares her thoughts on the journey of Ethique’s sales and marketing – starting from making the first products in her kitchen to now being on track to prevent 50 million plastic bottles from being manufactured by 2025.

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